Increase sales with a Website that delivers:

Manage your own content and succeed with Search Engine Optimization

Search Engine Optimization: The Key to a Successful Campaign

We believe strongly that facilitating a successful internet marketing campaign depends on two factors:

1. The first is making sure that each client has direct attention from the senior staff. Every industry is different and improving rankings in competitive niches simply cannot be formulaic - there are only 10 spots on the first page of Google after all.

If it were as easy as applying a formula to your website, everyone would do it. The reality is that every client needs constant attention and strategic planning week after week.

2. The second factor is understanding that Google and Yahoo fine-tune their search algorithms every day to rank the most relevant, informative and respected websites above all others. They employ over 500 of the most intelligent engineers available to tweak these algorithms daily.

We do not believe we are smarter than these engineers, so we work in line with their philosophy: our job is to make sure your website is making the internet a better place by providing valuable, searchable content.

These campaigns aim to achieve two goals:
  • Propagate quality content on your side to target key phrases
  • Increase incoming links to your website through link-building and article syndication

We work with publicly traded companies and continue to refine our techniques week after week.

Initial Setup

The following tasks are performed at the setup of a new Search Engine Optimization contract with On&On Creative:

Accessibility Analysis
Initial page load, HTML code, Title tag structure and length, Meta tag structure and length, duplicate content analysis, 404 error handling, linking to homepage

Relevancy Analysis
Sitemap analysis, relevancy of keyphrases, H1 tag analysis, focus of key phrases, blog tag analysis, ALT tag analysis,

Popularity Analysis
Searching of technorati and other blog engines for the presence of incoming links and indexed content, analysis of incoming links from directory listings, general links from other websites, anchor text analysis, external links pointing to relevant landing pages for the targeted key phrase, alexa ranking

Keyword Research
Keywords competitors target, keywords searched by volume on generic search engines related to your industry, looking at combining popular phrases with those datasets. Analysis of local search statistics,

Competitive Research
Organic / Natural results of targeted key phrases. Advertising (pay per click positions)

Summary
Specific recommendations for moving forward to outpace the competition, increase conversions and build visibility.


Monthly Tasks

The following tasks are performed on a monthly basis by On&On Creative. You are sent a report every Monday that details your website traffic for the past week and conversion rates.

Landing Pages

Create Focus for Your Targeted Key Phrases:
The effort to increase your visitors and sales has two battle fronts: increasing incoming links and making sure your choice key phrases are being picked-up by the major search engines.

10-15 New Landing Pages:
Create a new set of focused content pages for your website that target each of your top 10-15 search phrases. Includes tactful optimization of title, keyword and description tags as well as body copy. All pages are thoroughly cross-linked.

Article Submission Campaign:

Useful, Well-written Articles Drive Links and Visitors to Your Website
  • WRITING: Creation of one 650 word+ article per week for syndication.
  • OPTIMIZATION: Organization of 1 article per week to optimize for targeted keyphrases - includes appropriately placing hyperlinks and achieving optimal keyword densities.
  • ARTICLE SUBMISSION: Research for article syndication and release through five premier article submission services - includes formatting of articles to each service's specifications.

Newsletter Development:

Maintain Contact with Current and Future Clients: Provide Regular Information to Drive Return Traffic and Sales
  • DESIGN & PROGRAMING: Design and program an original weekly newsletter branded to compliment your organization.
  • EMAIL LIST INTERFACE: Design and program a newsletter signup feature for your website. Includes one step newsletter unsubscribe feature.
  • FORMATTING: Plug weekly blog and article content into newsletter design. Distribution to all subscribers.

RSS Syndication:

Alert hundreds of sites that new content has been posted at your site; Allow surfers to subscribe to your updated news feed
  • DEVELOPMENT: Create an updatable, onsite RSS distribution system for posting of fresh blogs and articles. Easy add, edit and delete features for content.
  • Submit RSS Feeds to 150+ Directories:
    Submit to Over 150 RSS Feed Directories and Blog Roles
  • FEED DISTRIBUTION: Manual submission of RSS feed to 150 RSS syndication services.

Blog Management Onsite:

Explore topics related to key phrases with an onsite blog updated 2-3 times per week
  • WRITING: Creation of two-three 250 word+ blog posts per week for syndication.
  • DISTRIBUTION: Distribution of two-three blog posts per week onsite and through regular newsletter.
  • CONTEXTUAL LINK PLACEMENT: Blogs will be peppered with strategically placed, keyword-rich hyperlinks.

Track Sales Against Marketing Efforts:

Through a combination of session tracking, cookie placement and survey at checkout, you can learn exactly where your sales are coming from. Reports can be generated in any time frame. See how organic SEO, pay per click campaigns, magazine advertisements, yellow page place-ment and more are helping your bottom line. Receive Recommendations for methods to drop or increase spending on. View conversion statistics, including tracking of newsletter sign-ups, con-tact form fill-outs and sales


Contact us to get started!