Branding in an Agile World

We all know that a great marketing strategy works best when it’s built upon a solid brand. But unless we as marketers are establishing a new identity with brand guidelines, style tiles, look and feel, logos, core messaging, etc., we have a tendency to remain...

5 Mistakes Businesses Make On Twitter

To follow up on Jen’s recent post about Twitter’s eight-year anniversary, I thought I’d compile a short list of mistakes that businesses regularly make on Twitter. Twitter is one of those platforms that everyone thinks they should be on, but that few...